Customer Testimonial - more than a talking head.
Testimonial Videos in a Nutshell
What Is The Process For Creating A Testimonial Video?
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Discussing Clients' Vision and Goals
Before we even meet, we’ll do our homework and learn as much as we can about your product, audience, and impact. During our initial meetings, we’ll discuss in detail your brand, your goals, your vision, and your idea for a perfect video. From there, we’ll get to work.
Coming up With Creative Concepts
Give us about a week and we’ll come back with ideas, recommendations, and some really deep life-changing wisdom. As a creative agency, it's also our job to show you endless concepts for your business needs. You’ll tell us what you think. And then we’ll tell you what we think. And we’ll keep cooking until it’s super-delicious for everyone.
Shooting or Animating the Video
Once we have the winning concept and script, we’ll start production. If it’s live-action, we’ll cast actors, source locations, round up the crew, and shoot the video. The shoot usually takes a day or two for a 60-90 second video. What’s special about our process is that every shot is customized to fit the brand and vision. For this reason, we welcome our clients’ presence and input during the shoot.
The process is similar to animation projects. We present style frames, animatics, voice talent selects, and animated cuts to our clients at each milestone to make sure every frame serves the vision. We love involving our clients at every stage of the process – no surprises.
Post Production and Final Delivery
After the shoot, we enter post-production, which includes editing, graphics, audio mixes, and color treatment. Our goal is to deliver a final video that wows. So we don’t count the number of revisions within each stage – we’ll do it until it’s right. When the video is approved, we’ll deliver the final video and if you want us to, we’ll help share it with the world.
Frequently Asked Questions
The key to a successful testimonial video is the content. Your client who loves you and will evangelize on your behalf is the most important thing. We’ll do everything else to make your client and your brand look and sound amazing. That includes high quality footage, relevant b-roll, and a strong soundtrack.
Your testimonial video should make your brand and your client stand out. That means the video and audio quality must be at a high level. That starts with a professional crew and equipment on set, and continues to the editor who can put it all together.
We start with a general overview of the client’s company and operations. After that, we ask the pain points they deal with day to day. Once we have identified the problem, we ask them to discuss how our client’s product or service has been the solution.
A good testimonial video will have strong content most of all. Even a pretty looking video is not effective unless the overall message and delivery are strong. That means you’ll need to find talent that knows how to deliver on camera. And then, everything else, visual and audio quality, relevant b-roll, and a fitting soundtrack are all important in making a good customer testimonial video.