Commercials

We create marketing agency-level work without their high fees.

The obvious high-level answer is that it needs to make you feel something, anything. Humor, inspiration, thrill, joy…. It’s that emotional connection that brings people to your brand.

Of course everyone can feel, but not everyone can create that thing that makes people feel. That’s what separates the great artists, musicians, filmmakers, actors, etc, from everyone else. They have those magic qualities and know-how to elicit those emotions from you through their craft.

What makes a commercial memorable?

eSignal_final_cnbc_01.mov.00_00_24_06.Still001 - (900pxW)-min

Not just anyone with a video camera and editing software can create a commercial that is impactful and memorable.

Even corporate video production requires some knowledge of filmmaking to produce the right kind of emotion from your audience, whether it’s a room full of investors or a retail customer sitting at home.

That’s where Picturelab comes in. We are more than just a corporate video production company. We know the technology and science behind video production, but we are also artists. Our team consists of AFI graduates, creative writers, MFAs, and directors and editors of fiction as well as corporate work. We understand the craft from all angles.

Our team has been producing commercials for over a dozen years. We have created successful ads for national and regional broadcasts, as well as on the web. Some of our Internet commercials have had viral success. Check out a few of our top commercials here.

Let's make something incredible.

Creative video production for every stage of your product, brand, and journey.

Corporate Communications

Marie P.

Marketing Director

Alex reached out to me on Linkedin and provided me with examples relevant content. I reached back to ask him and his team to produce a marketing video about our office in London. They produced 3 professional videos, on budget and respecting the deadline. They were able to extract the best soundbites, sharing positive image about the company and, more importantly, highlighting the value our business brings to our customers. Alex is quite responsive, willing to find the best solution that worked for us, and is organized. I would love to work with him and his team again. Thanks Alex!

Eli E.

Social Impact Associate

Working with Picturelab was an absolute pleasure from start to finish. We needed to film in several offices spread across multiple continents and reached out to Picturelab to help make it happen. They took ownership of videography in our main office and reached out to competent, knowledgeable videography partners in our satellite locations and found us videographers when we had been unable to do so ourselves. Once the events were upon us, Picturelab was flexible, communicative, and very easy to work with. They worked within the restrictions presented by our office space without compromising video footage quality. Then, during the video scripting, review, and iterative editing process, Picturelab was extremely responsive, stayed cognizant of our deadlines, and routinely delivered edited versions of our videos even more quickly than they had promised them. Picturelab had absolutely no problem going through a bunch of rounds of editing with us, and was always willing to make even the most minute changes to ensure that we were satisfied with the final product. We would absolutely work with Alex and Picturelab again on any video project. They know what they are doing, and they are great to work with!

Madeline S.

Senior Manager, Product Market Strategy

We had a wonderful experience working with Picture Lab. They provided us a clear list of instructions for what they needed to deliver the final product. They delivered each draft when promised and provided good guidance along the way. It's always nice to work with a vendor that 'gets it' and doesn't require much hand holding. We love the final product and will definitely use them for future projects!

Gabrielle T.

Independent Consultant, Marketing

Even when feedback on my side was delayed, Picturelab was quick to turn things around.

Dominik B.

CEO, stealth startup

Extremely fast communication, very direct, understood our needs well, no B.S.

WHO WE WORKED WITH

google - logo-min
gong - logo-min
samsung logo
PagerDuty - Logo (greenBG)V2.2
autodesk - logo
intuit - logo
box - logo
Synology - logo

Our Process

SecurityPal_05.00_00_42_05.Still010
  • Discussing Clients' Vision and Goals

    Before we even meet, we’ll do our homework and learn as much as we can about your product, audience, and impact.  During our initial meetings, we’ll discuss in detail your brand, your goals, your vision, and your idea for a perfect video.  From there, we’ll get to work.

  • Coming up With Creative Concepts

    Give us about a week and we’ll come back with ideas, recommendations, and some really deep life-changing wisdom. As a creative agency, it's also our job to show you endless concepts for your business needs. You’ll tell us what you think.  And then we’ll tell you what we think.  And we’ll keep cooking until it’s super-delicious for everyone.

  • Shooting or Animating the Video

    Once we have the winning concept and script, we’ll start production.  If it’s live-action, we’ll cast actors, source locations, round up the crew, and shoot the video.  The shoot usually takes a day or two for a 60-90 second video.  What’s special about our process is that every shot is customized to fit the brand and vision.  For this reason, we welcome our clients’ presence and input during the shoot. 

    The process is similar to animation projects.  We present style frames, animatics, voice talent selects, and animated cuts to our clients at each milestone to make sure every frame serves the vision.  We love involving our clients at every stage of the process – no surprises.

  • Post Production and Final Delivery

    After the shoot, we enter post-production, which includes editing, graphics, audio mixes, and color treatment.  Our goal is to deliver a final video that wows.  So we don’t count the number of revisions within each stage – we’ll do it until it’s right.  When the video is approved, we’ll deliver the final video and if you want us to, we’ll help share it with the world.

Our Portfolio

c1dc8a_7c260ac947ea4d86a5629cf9f3b2a054_mv2_d_2560_1440_s_2
Gong
740358463-19942092967e2f28dbe2edcc2be92296603b64ad568c5e55fda61bd4b7b53e1c-d
Picturelab Demo Reel 2020
c1dc8a_5de92e291b784fc492c3eda334ac1b90_mv2_d_2560_1440_s_2
Mint: Quest for Credit
Scroll to Top