What is Augmented Reality? 6 Ways to Incorporate AR into Your Business

As innovators explore how augmented reality can be used in employee and customer interaction, interest in the technology is exploding. Technology like this has the potential to revolutionize the way businesses do their operations in the future.

Whenever technology advances, new benefits are created for businesses as well as new ways of conducting operations. As a versatile technology, augmented reality can greatly enhance the day-to-day workings of a business.

Whether planning conferences and meetings or showcasing products to prospects, AR empowers businesses to accomplish all of these tasks and could transform the way companies run.

What is Augmented Reality?

A computer-generated component is layered onto your physical environment to create augmented reality. Simply put, augmented reality is a version of the real world that is digitally enhanced. By combining sound, computer-generated images, and other sensory inputs, the AR system is made possible.

By using platforms and devices compatible with augmented reality software, consumers can access these experiences.

The capabilities of augmented reality are highly interactive, so a user is in control of their experience once they open their smartphone. The interaction may involve walking in physical environments in order to interact with populated content or responding to an augmented reality experience’s options or commands.

How to Incorporate AR Systems into Your Business

There are today a number of AR products available on the market that add enormous value to a vast array of industries. As Google Glass, Microsoft HoloLens, and the Pokemon Go applications have been released, the recognition for AR technologies has grown significantly. The products were initially criticized, but they have now become widely used.

The following are some key ways you can integrate AR components into your organization.

1. Training Programs for Employees

The use of AR for training and education can be a highly immersive and interactive way to educate your employees. In this way, trainees can go through AR scenarios as often as they like to ensure that they understand a concept or procedure thoroughly. 

Aside from that, using AR for training creates a multisensory and interactive experience, which can help trainees learn faster and more effectively.

Training can be simplified even for the most complex processes and methods by using multi-layer graphics. With AR, businesses can impart vast knowledge to their staff within a short period of time, thereby enhancing the depth of the training programs.

2. Virtual Branding Materials

Adding a virtual component to branding materials such as business cards and brochures can bring them to the next level. Scanning printed materials with a phone camera will give users access to a range of features, providing them with more information and ways to get in touch with the company.

For instance, an interactive product demo video can be triggered by scanning a brochure in the right spot, bringing a dynamic element to the static text in the brochure. Alternatively, a business card can use AR to provide a variety of contact options, allowing the user to contact the business with just one click.

Incorporating AR into branding materials allows creators to add dynamic virtual elements to the text, which could increase engagement for the brand.

3. Enhanced Customer Services

The implementation of augmented reality is sure to improve efficiency by revolutionizing how front-line employees work, especially for retail companies. Using an AR machine, customer service agents can assist a person freely in choosing products tailored to their specific needs. 

There are already companies using tablets to provide their customers with an AR experience, which helps them make an informed purchase decision by explaining the product features and offering a demo of it.

4. Display Products

With augmented reality, businesses can enhance their physical locations and products with a digital component. By scanning a product or object, customers can access an AR experience that provides either additional product information or brand supplemental information.

Especially since the boom of e-commerce, showcasing products in an effective manner has become the most important aspect of business today. With augmented reality, buyers can inspect the products closely, comprehend their features, and choose whether or not they are wearable or useful to them.

AR machines are mainly used in the real estate industry, but they are also used by others planning to purchase furniture to check whether the piece will look good in their room.

5. Design and Modeling

AR hardware is used in businesses in a number of ways, one of which is through 3D modeling. Home and car developers often use this technique when designing their items. In early product design and development, AR can also be used to provide designers with a precise view of the form and function of a product.

As an alternative to costly prototypes, companies can offer clients side-by-side comparisons of their new and old products using AR. Using this method, clients will be able to quickly determine the impact of the new products that are being proposed. Neither party has to spend a lot of time or effort on this.

6. Remote Collaboration

One technology that can transform the way teams collaborate from around the world is augmented reality. It is common for teams dispersed across various geographical locations do not have effective communication during meetings, which often leads to miscommunication, distractions, and other issues.

The use of AR, however, can easily overcome this challenge as it changes how organizations can interact. Meetings become more fun, engaging, and interactive with AR. The ability of AR apps to detect subtle things like eye contact and facial expressions makes such business interactions more efficient.

How Augmented Reality Can Benefit Your Business

Using AR to boost sales and efficiency, enhance employee training, and even gain a competitive advantage can be highly beneficial to your business. It’s important to examine each of the ways discussed above to see how AR can be incorporated into your business.

You’ll be ready to take advantage of this new technology when you keep exploring new augmented reality applications.

Whether you need high-quality video or AR image technologies to improve your customer experience, Picturelab has the solutions you need. The creativity we offer our customers is just one of the reasons why they return to us for their business needs. With our skilled team members, you can achieve any audio-video needs you may have.

In the business world, AR is really changing lives and the way things are done. To schedule a free demo and see how it can benefit your business, email us at or contact us at 650-965-4898 at Picturelab today!

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