Corporate Advertising Video Vs. Promotional Video: What are the Differences?

The use of corporate video production for business operations has been embraced by almost all companies. But in the face of such a wide range of video options, it can be difficult to determine which is right for your organization. 

There is often confusion between corporate advertising videos and promotional videos since these two terms are frequently used interchangeably. However, there is a significant difference between these two concepts.

The key to selecting the right video content is understanding the distinction between the two.

Corporate Videos: What Are They?

Companies create corporate videos to promote awareness of their organization to shareholders, communities, prospective staff members, and potential customers. The focal point of corporate videos is not about a specific product or service offered, but rather the business as a whole.

For greater engagement with consumers, it promotes and improves a business’s branding and transparency; all of which are key factors in generating leads.

By creating an effective and compelling corporate video with the help of a corporate video production company, you will become more memorable to consumers, and they will remember your brand when it’s time to look for the products or services you provide.

In addition to B2B marketing and lead generation, corporate videos can also be used to train and recruit new employees, remind your workforce of company values and mission, promote events, training and development seminars for employees, and more.

Corporate video production can also incorporate testimonials, case studies, company profiles, and other ideas or elements to engage the attention of your target audience.

The use of corporate videos is often seen as part of an effort to improve brand recognition or to provide more transparency within the company. Instilling trust in each client should be the goal of the video.

Advantages of Corporate Videos

There are many formats and approaches that can be used in creating corporate videos. It can also last anywhere from a couple of minutes to an hour, depending on the purpose and intended audience of businesses. The following benefits may help you determine if this format is suitable for your company’s needs.

Here are some of the benefits of corporate advertising videos:

  • Receive high engagement
  • Cheaper in costs
  • High ranking in search results
  • Excellent informational value
  • Viral brand awareness

Promotional Videos: What Are They?

In contrast to corporate videos, promotional videos are used to advertise products, services, or events. With a well-crafted promo video, your messages can create buzz, increase your brand awareness, and boost your sales.

By explaining why a brand’s community and its prospective clients should attend a specific event, why they need the product or service, or how it functions, this type of content generally aims to influence their decisions.

There are many different things that can be used for your video production process, including animation form, motion graphics, live-action footage, b-roll, music, sound effects, and many more. As a matter of fact, you may want to combine more than one of these elements in your narrative, depending on what you’re trying to promote and what fits your marketing plan and project budget. 

It is possible to use them on your website and professional platforms, but social media platforms are the most powerful channels. It is in the nature of promotional videos to generate interest and be widely shared. In this way, utilizing social media platforms can enhance the reach of your promotional videos.

Any business video with a promotional intent can be used as a promotional video, including video advertisements and product videos. Using the brand’s voice and style, they can establish communication about the value of their product to the customer.

Advantages of Promotional Videos

Taking advantage of video’s flexibility, businesses can use it to their advantage as a powerful marketing tool. Promotional videos are not just a rich, visually appealing medium, but they offer a variety of benefits as well. You may find it helpful to consider these reasons before choosing this format for your company.

Promotional videos offer the following benefits:

  • Have an influence on buying decisions
  • Increase in revenue growth
  • Boost brand awareness
  • Enhance email marketing campaigns
  • Offer bite-sized pieces of shareable information

What Type of Video Does Your Business Need?

With a better understanding of the differences between corporate videos and promotional videos—your next step is to determine which type of video content would work best for your business.

As discussed, the purpose of promotional videos is typically to reach each customer on a more personal level about products or services that are specific to them. They are ideal for use in your email marketing campaigns, website content, and social media platforms, and to generate buzz about your campaigns overall. Due to their short length and shareable content, promotional videos are also the most likely to go viral. 

A corporate video, on the other hand, typically lasts much longer than a promotional video and gives a broader sense of your business brand. This form of media is an excellent tool for B2B marketing but may also fit nicely into internal communications, training videos, explainer videos, brand awareness, or any other resources that require a more elaborate explanation.

By understanding all of this, choosing the video production type that is most appropriate for your business, audience, and message may be easier for you going forward. A promo video is a great way to get people excited about a new product or service you’re launching. In contrast, if you are looking to showcase your business’s strengths and what it has to offer to potential clients and employees, then a corporate video is the best option. 

Produce Quality Videos with Picturelab

Well-crafted videos are guaranteed to captivate your audience. The result is greater brand engagement, more shares, and increased actions. Professionally produced videos are a key component of any campaign, whether you’re promoting a new product, a new brand, or an entirely new company.

Whether you need a high-quality video to improve your customer experience. We have the solutions you need. The creative ideas we offer our customers are just one of the reasons why they return to us for their corporate video production needs.

Whether you need a promotional video or a corporate video, our skilled team members can make it happen.

With our creative agency, you can depend on us for clear communication from pre-production to the post-production stage—only producing quality video content that is expertly edited. To find out how our professionals can assist you with your audio-video presentation needs, contact us at 650-965-4898 at Picturelab today!

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