Companies still need explainer videos. The way in which companies make explainers may have changed (with the rise of AI and other technologies), but as long as companies have a product or service to sell, they need a way to showcase it to the world. And an explainer is still a great way to do …
Category: PictureLabAlex
Location Scouting for Video Productions: What to Consider
Scouting locations is like house hunting. There’s the thrill of opening the door not knowing what to expect. Occasionally we are wowed or utterly underwhelmed. Usually, it’s more or less within range of what we expected given the budget. Of course, scouting for a creative video production like an explainer video or something even more …
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Favorite Videos: 2020-2025
Now that we’re halfway through the stormy ‘20s, let’s take a look at some of our favorite video projects of the decade so far. Gong Super Bowl Commercial (2021) We of course have to start with the big video from the big game. Coming out of the pandemic, producing this was no easy task, but …
Video Production Spotlight: Irvine, California
As part of our on-going series on location video shoots, we look at beautiful Irvine, California. Everyone of course knows about Los Angeles and all of the various amenities and infrastructure available to video and film producers, but just about an hour south is a city that offers great opportunities for video production. Irvine used …
Subject Matter Expert Videos for your Brand
Subject Matter Expert videos, or SME videos, help in establishing your brand as an industry leader. For marketing, they are effective as top funnel tools to attract new audiences, as well as, in managing engagement with your established base. They are also valuable for internal purposes as they contribute in knowledge-sharing and training. Here are …
Brand Videos that Engage your Audience
It’s a noisy world. Every second there’s new content everywhere from everyone. How do you stand out? How do you connect with your audience and build relationships? Videos are just one of the tools, but in our current reality, a very important one. We don’t discount the videos created on your phones or with AI …
What AI Videos Have we Produced?
We’ve produced videos for some of the most amazing AI products in the past ten years. From global giants like Samsung to startups like ResonAI, we’ve had the privilege of developing ideas and producing content for some really cool stuff. Every brand and product is of course unique, but here are some general categories of …
How to Produce Engaging Educational Videos for your Brand
Educational content are effective tools for any marketing campaign. That’s not to say it should be the only thing. Eye-catching explainers or commercials are still important in grabbing audience attention, but educational content, especially videos, work to further engage with that audience and keep them coming back for more. In the past fifteen years, we …
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Shooting Marketing and Corporate Videos in Los Angeles and Orange County
Nothing beats L.A. (and OC). Especially when it comes to shooting videos, there’s no better weather and no lack of interesting places. All the infrastructure and support systems to shoot any type of video is here. Picturelab was born and grew in the San Francisco Bay Area – to be specific, Mountain View in the …
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The Art of Collaboration: Relationship Between Marketing and Video Production Companies
Videos aren’t swag. Your marketing team can’t just send in a design and in a few days get your branded video in the mail. Unfortunately, with the advancements in AI and other tech, it’s starting to feel that way more or more, but there is still that creative and collaborative element that makes marketing videos …
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