“Can’t we just use AI for that?” That’s the question of the year. And understandably so. Generative AI can do amazing things and the idea that it can deliver a knockout uppercut at jab-level budgets is growing. But GenAI is not quite there yet, and video production companies spend considerable time separating myth from reality …
How good is GenAI b-roll for marketing video production? Read More »
GenAI allows brands to create more marketing assets in a much shorter time span. As of now, it’s still more about quantity than quality, but it’s not uncommon to create dozens of content each month even under tighter budgets. Of course, brands have already been posting ads and content even before AI, but AI has …
How to package marketing videos in the era of GenAI Read More »
Hate to admit but I’m old enough to remember all the different search engines before Google took over. Remember Lycos, AltaVista, or Excite? Eventually we all came to realize that Google was it. I feel that’s where we are with GenAI videos. There are so many in the market now and one big one that’s …
Generative AI video test: Kling vs Google VEO vs Ray Read More »
Even though Open AI’s Sora has sailed, generative AI continues to advance and is a powerful tool for creative content creation. There are already entire commercials and shows made with GenAI and it won’t be long before it takes a wider role considering the speed at which the technology is developing. But what about for …
Your AV team has got the event covered. They’ve got a nice 3-4 camera setup on the main stage and will make your keynotes and executives look amazing. But what about off stage? How else can you squeeze out a few additional video assets during this precious event? B-roll B-roll can be leveraged into a …
Videos to capture during an in-person corporate event Read More »
Your organization needs video content. It doesn’t matter what type of business you are or how big, you need to post videos to market your brand and build an audience. The type of production may depend on the business, but no business can neglect this aspect of modern marketing. Fact is, people are more likely …
How to package marketing videos to get more bang for your buck Read More »
If you need a video to help launch your product, here are some tips from pros who have produced videos for Google, Ducati, Kiehl’s, Facebook, Intuit, Samsung, and others. What exactly is a Product Launch Video? The product launch video introduces your product to the world. It should be short (30-60 seconds), and get right …
What to consider when planning a product launch video Read More »
For years, OpenAI’s Sora was hailed as the breakthrough poised to redefine video creation and social media. It launched to massive fanfare in December 2024—but just last month came the announcement: it’s shutting down at the end of April. Chalk one up for the human race. There are several reasons for the closure. In short, …
Sora 2 Pro is finished – here’s our experience with it Read More »
We’ve worked with all kinds of budgets, from small corporate shoots for a couple thousand dollars to a television commercial well into six figures. Obviously, big budget projects are easier for the imagination but making small-budget projects work is a fun creative exercise as well. SaaS and other digital products are easy. Motion graphics and …
Though generative AI and other AI tools have greatly expanded the possibilities for marketing and brand exposure, content created with AI may lack authenticity and fail to connect with your audience in a meaningful way. We use AI to stretch the imagination and create content that is memorable and unique, but we recommend against simply …
Documentary Storytelling – Relevance in the Age of AI Read More »
