I don’t like admitting it, but I’m quite picky when it comes to investing my time on people. Especially now that I’m a dad of two young boys, running a business, and volunteering in several different organizations, I really don’t want to spend time on people that I don’t initially click with. So, for me, …
Don’t let bad hellos be good byes – how to start off a client relationship Read More »
Importance of the Branding Video Branding is an intense emotional experience. Just the sound of a name or a glimpse of a logo could inspire a multitude of different emotions. When we see the golden arches of McDonald’s, we feel something. Maybe in some cases, it’s disgust (burgers that never get moldy), but for me …
We started 2024 in Sacramento and ended it in Kenya. 2024 was the most interesting year in the 15+ years that we’ve been at this. There were several amazing video projects for large organizations such as the California Department of Public Health and Samsung. With the help of our partners all over the globe, we …
Customer testimonials are one of the most effective marketing tools. It’s social proof and strengthens trust in the brand. They’re also relatively inexpensive to produce – a solid ROI for a company of any size. Considering the simplicity of these videos, there’s the temptation to DIY. But before venturing on this endeavor, it’s important to …
Consider this when making a customer testimonial video. Read More »
A brief history of the explainer Back in 2009, explainer videos weren’t called explainers. At that time, we were still strutting around town as Transvideo Studios and cranking out short, animated, elevator-pitch videos that we called “overview videos”. In a way, the name was more appropriate than explainers. After all, the videos weren’t really meant …
The Evolution of the Explainer Video (2009 to present) Read More »
One of my kids is reading Max Brooks’ World War Z, which reminded me of its awful movie adaptation. To be clear, the film itself is not terrible. Despite the genre-cliches and the ho-hum third act, it has enough moments to tolerate Brad Pitt doing Brad Pitt things. The problem for me was that I …
Picturelab and our sister company, Transvideo, have a long history of producing videos for government organizations. Going back 20+ years, we were the in-house production support team at NASA in Mountain View, CA. More recently, we produced over a dozen videos for both State and City-level campaigns. Each organization and campaign have specific requirements, but …
As we’ve seen in the recent election, even a tainted brand can do well if it is able to connect with and address the concerns of its audience. As long as it can do that better than its rivals, it can win even if it lacks in several different categories including overall likability and integrity. …
The marketing video that will have an impact in 2025 Read More »
We recently had a creative pitch meeting with an AI startup where we presented several ideas for a commercial. Our team had come up with several killer concepts and we felt we had hit a home run only to be told the ball didn’t even reach the warning track. The problem, though, wasn’t us. The …
Forty plus years ago, capturing anything on your computer screen was very difficult. Our sister company, Transvideo Studios, was one of the first agencies in Silicon Valley to offer that service to companies like Sun Microsystems who needed to demo their software products. Of course, these days capturing anything on your screen or mobile device …
