If you need a video to help launch your product, here are some tips from pros who have produced videos for Google, Ducati, Kiehl’s, Facebook, Intuit, Samsung, and others. What exactly is a Product Launch Video? The product launch video introduces your product to the world. It should be short (30-60 seconds), and get right …
What to consider when planning a product launch video Read More »
For years, OpenAI’s Sora was hailed as the breakthrough poised to redefine video creation and social media. It launched to massive fanfare in December 2024—but just last month came the announcement: it’s shutting down at the end of April. Chalk one up for the human race. There are several reasons for the closure. In short, …
Sora 2 Pro is finished – here’s our experience with it Read More »
We’ve worked with all kinds of budgets, from small corporate shoots for a couple thousand dollars to a television commercial well into six figures. Obviously, big budget projects are easier for the imagination but making small-budget projects work is a fun creative exercise as well. SaaS and other digital products are easy. Motion graphics and …
Though generative AI and other AI tools have greatly expanded the possibilities for marketing and brand exposure, content created with AI may lack authenticity and fail to connect with your audience in a meaningful way. We use AI to stretch the imagination and create content that is memorable and unique, but we recommend against simply …
Documentary Storytelling – Relevance in the Age of AI Read More »
Your online corporate event can take many forms. Whether it’s for customers, internal teams, vendors or dealers, the tone and presentation direction may vary; however, the overall quality of the production must be at a high level. For this reason, we always recommend pre-recorded videos rather than live-streaming whenever feasible. You have more control with …
In 2025, we saw an increase in personal story-telling. Our clients focused on connecting with their audiences through direct appeal and testimony. As in previous years, customer testimonials were a significant part of our productions. We traveled all over the world to film them: Kenya, Guatemala, Amsterdam, Los Angeles and San Francisco. We met with …
Customer testimonial videos continue to be a significant part of our operations here at Picturelab. In 2025, we nerded-out on several high-tech case studies and felt the power of social impact programs around the world. We learned about new businesses, technologies, and organizations – all promoting change and improving lives. Our team and partners shot …
Generative AI has made skeptics of us all. We question everything we see online. Too funny? Too amazing? Too anything…? Must be AI. At times we feel like Holden Caulfield, “surrounded by phonies.” But like Holden, it’s impossible to run away from it all. And if you are a marketing person, it’s actually a beast …
For the past year we’ve been working extensively with both Google VEO and OpenAI Sora (with an emphasis on Sora 2 Pro the last couple of months). We wanted to see how confidently we can tell our clients that some concepts can be achieved completely with AI. A year ago, the answer would have been …
Your company has scheduled a pre-recorded online event and you’re the person they task to get it all done. That means wrangling executives’ schedules, finding locations, writing scripts, preparing presentation decks, and most of all, making sure all the videos are produced and ready to stream. And you have 3 weeks to do it. You …
Pre-Recorded Corporate Online Event Videos – How to make them successful Read More »
