A good product video will make your awesome product look more awesome. It’ll do it with memorable storytelling, creative camera work, and nifty editing. With the right combination of creative ideation and technical execution, your product commercial will stand out and leave a lasting impact. Below are a couple of examples of product commercials that …
Category: PictureLabAlex
Mistakes to avoid on product videos
Your product is the star, sun and moon, and a marketing video needs to make it shine. Whether it’s digital or physical, your product is amazing and every shot, frame and creative choice of the video should bring it to life. A product video is its own genre. The fundamentals of good storytelling still apply, …
How to budget a corporate communication video
There are a few factors that go into budgeting a corporate communication video. At a high level, the usage of the video and the production quality are the main variables. To break it down, below are things that companies need to consider when planning for a company video. Corporate communication videos is a broad term …
Can GenAI produce Product Commercials?
A product video will showcase a product in its most amazing glory. It will highlight its features, tout the main selling points and also a trigger an emotion response. These videos can cost millions of dollars to make, or cost almost nothing. We see them during the most watched events on TV like the Super …
Video marketing strategy for a complex product
Back in the late 2000s, the video strategy for a product was fairly simple. Whether the product was physical or digital, we’d produce a 90-second explainer video that introduced it to the world and provided an overview of what it did. That was pretty much it. These days, a simple explainer is not enough, especially …
Our Favorite Product Videos for Cool Physical Products
As a video production company with roots in Silicon Valley, we’ve built an extensive portfolio of videos showcasing digital products and technology. Explainers and commercials for SaaS products like Gong, Mint and PagerDuty paid a lot of bills over the years. As much as we love producing videos for digital products, there’s something special about …
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How good is GenAI b-roll for marketing video production?
“Can’t we just use AI for that?” That’s the question of the year. And understandably so. Generative AI can do amazing things and the idea that it can deliver a knockout uppercut at jab-level budgets is growing. But GenAI is not quite there yet, and video production companies spend considerable time separating myth from reality …
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How to package marketing videos in the era of GenAI
GenAI allows brands to create more marketing assets in a much shorter time span. As of now, it’s still more about quantity than quality, but it’s not uncommon to create dozens of content each month even under tighter budgets. Of course, brands have already been posting ads and content even before AI, but AI has …
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Generative AI video test: Kling vs Google VEO vs Ray
Hate to admit but I’m old enough to remember all the different search engines before Google took over. Remember Lycos, AltaVista, or Excite? Eventually we all came to realize that Google was it. I feel that’s where we are with GenAI videos. There are so many in the market now and one big one that’s …
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How we use Generative AI in Corporate Videos
Even though Open AI’s Sora has sailed, generative AI continues to advance and is a powerful tool for creative content creation. There are already entire commercials and shows made with GenAI and it won’t be long before it takes a wider role considering the speed at which the technology is developing. But what about for …