Content and video are among the greatest tools to use in any marketing strategy. Compelling and high-quality video content from Picturelab, a video production company in Los Angeles, can help you reach potential customers and convert them into loyal consumers.
With dozens of avenues to follow in video production, it can be quite daunting to identify where to begin. When it comes to product manufacturing videos, there are some exceptionally good tools that industry leaders regularly utilize to improve their online presence and hit their target objectives.
But First, Identify Your Target Audience
The first step in this process is to identify your target audience.
Your target audience will vary based on the industry, services and products, location, and more, and so will your video content. From educational videos to visual content that drives the creative juices of your potential customers, it is important to ensure that you are creating engaging content that has a focus on audience engagement.
There are many different types of video, and because of this, it will be the determining factor in how your piece of content approaches the audience and asks them to engage with it. Determining your content formats will be the first step toward ensuring that you are producing visual content that matches the needs of your target audience.
Once you have set your eyes on your target audience, there are multiple avenues that you can explore as a content creator.
1. Social Media Posts
Social media posts provide an exceptional digital marketing strategy for any marketing team. Industrial companies have utilized social media posts to showcase a product launch, provide educational content, as well as break industry news within a matter of seconds.
To harness the power of social media marketing, you need a clear understanding of how to approach the market in a powerful and impactful way. With the myriad of social media channels such as Facebook, Instagram, YouTube, Twitter, and more, there are some great tools that any company and marketing team could use to boost their reach to potential customers.
2. Instagram Stories & Instagram Reels
Over the years, Instagram has evolved into a great marketing tool. With millions of daily users, it is no wonder why there have been multiple success stories with the use of this simple application. One of the best tools that Instagram offers is Instagram stories and Instagram reels.
Instagram stories are short status-like updates that anyone can post to their user profile. It lasts for 24 hours and showcases an idea, an update, or anything that the user may decide. This could be used to produce snippets such as the creative process behind a product, a news story pertaining to something that the company has done, bonus content, and even provide direct links to a blog post that the company may have created or other relevant content.
Instagram stories are showcased to the followers and drive direct engagement with the audience.
Instagram reels are another fantastic tool to utilize. These reels function differently from stories, as they are not limited to your followers but to the general public. You can use Instagram reels to provide appealing visual content that would drive the viewer to check out what the profile has to offer or even follow for similar content.
Instagram reels are a great creative platform that allows for longer content and can be a great tool for generating and maintaining a larger audience.
3. YouTube Channel
A YouTube channel dedicated to your product manufacturing videos can serve as a fantastic base of operations through your creative video process. When creating content for YouTube, it is important to keep the quality of your content in mind, as well as the type of videos you aim to produce. Viewers enjoy interactive and engaging content.
When creating a product manufacturing video, it is important to ensure that the visual content of the video is appealing to draw the viewer in for a longer period of time. Viewer retention and engagement are important. More engagement gives your video a greater chance to score highly in YouTube’s algorithm.
YouTube also allows channels to advertise their content directly to your desired target audience. Creating quality content that engages and appeals to the audience is key to any YouTube channel’s success.
4. Blog Posts
Another form of content creation that is used quite frequently is a blog post. Blog posts can be created on independent websites or through a partnership with existing blogs.
Creating a blog on a company website or even through personal means is a great idea for product manufacturing videos. You could showcase the video directly on the blog alongside an article or even have multiple links spread throughout the blog to drive the readers to the desired location of the video content that has been produced.
Choosing Your Social Media Channels
There are multiple different ways in which one could go about creating quality content. Choosing the right social media channel does not have to be difficult, but it is important to keep in mind the types of videos that you will use.
It could be beneficial to approach all sites with the idea of content creation in mind or a singular channel. Here are some key takeaways:
- Instagram Stories: Shorter, update-like posts with reference to videos that may have been published as a whole elsewhere and links to relevant content and bonus content spread throughout the stories.
- Instagram Reels: Longer videos with a focus on engagement and drawing the viewer into the profile of the content creator.
- YouTube Channel: Audience retention-based content that drives engagement and allows for quality videos that drive interest in the manufacturing process or even the company behind the process of the video as well as bonus content that gives the viewer a reason to subscribe for future content.
- Blog Posts: Longer form content that allows for further engagement with the target audience as well as additional information and links that may be shared alongside the product manufacturing videos.
No single option is the right or the wrong answer in the process, so long as the content being produced sparks a sense of intrigue, wonder, and audience understanding. Whatever form of content creation and video strategy has been chosen, it is important to always take into account the types of audiences across each platform.
If these tips and tricks have helped you decide on what form of content you are aiming for and would love professional assistance on your video content journey, count on Picturelab! As Los Angeles’ award-winning video production company, we can help you produce the quality content that your product deserves.
Feel free to get in touch with us for a consultation!