In the modern era of instant information on the internet, it has become easier for advertising agencies to reach potential customers. In this digital age, you can elevate your marketing campaign through various advertising platforms such as Instagram, Youtube, TikTok, LinkedIn, and more.
While TV ads have always been an effective platform for reaching your target audience, social media has taken the crown of producing a higher traffic rate and increasing the impact of modern advertising campaigns. While TV advertising is not completely out of the picture, modern marketing campaigns by commercials production company have broadened.
TV Ads In The Modern Time Period
Traditional advertising spending saw marketing budgets at their peak with the need to showcase adverts during a specific prime time when the average viewer would be available. With social media, the actual performance of advertising campaigns has increased alongside business opportunities.
Businesses have now been granted newer forms of advertising and marketing that directly challenges traditional spending. With cost-effective targeted ads, you can place adverts into the laps of your direct target audience.
While the majority of the population still watches TV continuously, a higher percentage has switched from TV to streaming services and general entertainment that focuses on the improvement of user experience.
How Premium Video Content Can Increase Advertising Impact
Social media platforms like Youtube, Instagram, and TikTok have allowed users to receive content that entertains them at the flick of a finger. Streaming services provide viewers with shows and movies that directly appeal to them and give audiences the choice of watching whatever they want, whenever they want. As such, there has been a large rise in ad-based video marketing.
Ad-based video marketing refers to creating quality video content that is directly presented to the target audiences for which it has been intended. Unlike traditional advertising spending, online marketing that occurs at this level brings about engagement as well as a deeper following with the customers that interact with each business.
Understanding your target audiences is imperative in creating quality ad-based video marketing. It allows you to directly engage with your target customers and receive sufficient and adequate feedback for every advertising campaign’s success.
What Makes Social Media an Effective Advertising Tool?
Social media is a great tool for advertising and marketing in the current generation of technology. The reason for this is simple. Active users.
Millions of users linger on these platforms, sites, and streaming services on a daily basis. An ad-based video marketing strategy allows you to reach not only your target customers but also a larger variety of people that may be interested in the products or services you have to offer.
In traditional advertising spending, the payment would vary based on the time that the ad would be showcased and how many people it would reach during this period. With online advertising spending, there is a broader reach at different times and at prices that are sufficiently lower, as well as with reach that is substantially higher.
This decrease in advertising budget, coupled with the higher advertising impact of ad-based video marketing, is what makes social media such a powerful tool in the modern marketing era.
What Business Opportunity Does Online Marketing Create?
Digital marketing creates endless opportunities. Modern advertising campaigns can broaden your target audience and increase engagement and performance of the campaign as a whole.
Online video ads serve as a means for companies to directly approach each individual customer. This means that the advertising budget of a campaign is solely focused on ensuring your advertising impact is meaningful and that the potential customers are converted into actual customers through engagement and direct content interaction.
How TV Advertising Can Be Used to Reach Out to Potential Customers
Whilst TV advertising has its downsides in comparison to online advertising, that does not mean that it is completely ineffective. With the correct TV advertising campaigns, a business can reach an entire specific community or group of people that exclusively only watch TV for their favorite shows. Online marketing is simply a very effective way to gain interaction and engagement with potential customers.
The key to ensuring that both TV adverts and online video ads do well is in the content itself. Viewers are more inclined to interact with content that is of a higher quality and that draws their attention.
When creating an ad campaign, it is important to understand the target market and how quality video content can completely change how an ad campaign succeeds. With a unique ad campaign that is visually appealing and narratively interesting, it can increase a viewer’s interest, whether it is a TV ad or an online video ad.
With the help of our creatives at Picturelab, you can create impactful commercials that leave a lasting impression. Whether you are rooting for TV advertising or online video ads, we can help you create commercials that can cater to your audience.
Get in touch with Picturelab today for a consultation!