Must Have SaaS Marketing Videos
All SaaS can benefit from a video. Whether it’s an explainer introducing it to the world, a product demo showcasing its functionality, or a superhero customer testimonial, videos are integral to any SaaS marketing strategy.
Here are a few examples of how different types of videos can help your SaaS gain market share.
Explainer Videos
SaaS like Salesforce, Zoom, and G Suite are now household names, but even these products and services were new at one point. An explainer video shows the world who you are and what you do. It introduces your product and provides a general overview of what it does.
These videos are definitely top funnel tools. They’re intended to hook the potential user and whet their appetite enough to inspire action. That means they have to be interesting to look at and of higher quality. They’re also shorter, at about 90 seconds or less, and not as in-depth as a product demo.
There may be a temptation to spend $200 to get a cookie cutter or whiteboard video, but these won’t be memorable and won’t serve your product as well as one that’s custom made for you.
Explainer videos can be live action, animated, or a hybrid of both. It depends on your product, your audience, and what connection you’re trying to make between the two.
It also depends on your budget and timeline. A live action video tends to be more expensive but can be completed faster. An animated explainer is more affordable but takes more time to complete.
Below are examples of both an animated and live action explainer video.
Product Demos
These types of videos are intended for an audience that’s more knowledgeable of your SaaS. They help potential buyers learn more about your product to see it’ll work for them before they make the purchase. These videos may also be for customers who need a step-by-step overview of the platform or functions.
Product demos tend to be animated although a few we’ve produced have had live action components. They usually incorporate animated product screens and recordings.
Demos also tend to be longer than explainers. They can be as long as five minutes, but usually round out at about three. When a demo stretches to over three minutes, we often recommend that the video be divided into shorter cuts.
Here are a couple examples of product demos.
Customer Testimonials and Case Studies
Testimonials are a very effective marketing tool for your SaaS. They basically show the world that your SaaS is a superhero. The structure of these videos is often the same: there’s a problem, enter SaaS, problem solved and happily ever after.
Because they show real people talking about your SaaS, they’re very convincing for warm leads to take that step to purchase.
They’re also relatively affordable so every SaaS should do what they can to create as many as possible with as many customer variation as possible.
Here are a few examples of customer testimonial videos.
In conclusion, videos are a must for any SaaS marketing campaign. They’re effective investments with a clear and reliable ROI.
If you’re in the market for a SaaS video, reach out to Picturelab. We’ll provide you with a recommendation on the type of video that will help your product take off.
Picturelab is a full-service video production company based in the Mountain View with a Southern California office in Irvine. We primarily service the San Francisco Bay Area, Los Angeles and Orange County, but have clients all over the world. Contact us at info@picturelab.com.