Design has always been at the heart of what we do here at Picturelab. We understand that animation is only as good as the design and so we take pride in the meticulous attention we put into designing a project. In fact, before we dove deep into video production, we were more of a design agency crafting animated explainer videos and even helping startups like Mint.com and Visual.ly with their brand identity.
Here are some of our best video designs going back to 2009.
Visual.ly
Considering that Visual.ly is a platform for designers, we had to make sure the explainer video’s design stood out. Combining creative elements of typography, brand assets, and vibrant colors, we created a manifesto video that conveyed the then-startup as a game changer in the visualization movement.
Madison Logic
In order to show how Madison Logic can accelerate an often cluttered and slow sales process, the design for this explainer video had to be clean, minimalistic and precise. We leveraged isometric views, iconography, simple character design and bright colors to deliver the message that the sales process can be streamlined.
AppOmni
For this product promotion, we wanted to convey a 3D environment using 2D animation. Using depth and various textures, we created a sense of space in order to show the vast reach of AppOmni’s product. To convey the right message, we also incorporated basic iconography and typography.
Mint
No best-of list of ours can be complete without Mint. Creative layouts, fluidity of movement, impactful artwork characterizes this classic explainer video.
Planet
Planet’s fleet of satellites provides information about our planet in an efficient and comprehensive way. In order to showcase this amazing product, we incorporated 3D design with futuristic visuals and graphics.
Aiqudo
Aiqudo was one of the first AI assistant videos we produced. We wanted to show how this virtual assistant could help with everyday tasks. We incorporated character animation, lighting effects and sleek animated visuals to convey the power of this AI tool.
ICCT
For this informational video about the environment, we wanted to maintain a light mood discussing a serious subject. We used bright and basic animation style and worked closely with the client to convey some of the more complex scientific and engineering messaging.
BitGo
Another 3D project on this list is the explainer video we created for BitGo, a company that safeguards bitcoins. We created various 3D elements and fluid movement to convey the power of BitGo’s product.
Checkpoints
There was a period of a year or two where several of our videos had fun squishy characters. This explainer for Checkpoints is one of our favorites.
Blippy
Blippy was a conversation starter that shared your purchases with your friends. We do this now with other services but back then it was a bit of a brow-raiser. Our clever design made something controversial and turned it into something fun and safe.
In conclusion, Picturelab has been designing projects since our very beginning and still consider it to be at the heart of what we do. We’re proud of many of the groundbreaking work we’ve produced over the years.
We’re a full-service video production company and we can help with your creative design needs. Contact us at info@picturelab.com.