Videos aren’t swag. Your marketing team can’t just send in a design and in a few days get your branded video in the mail. Unfortunately, with the advancements in AI and other tech, it’s starting to feel that way more or more, but there is still that creative and collaborative element that makes marketing videos …
The Art of Collaboration: Relationship Between Marketing and Video Production Companies Read More »
I don’t like admitting it, but I’m quite picky when it comes to investing my time on people. Especially now that I’m a dad of two young boys, running a business, and volunteering in several different organizations, I really don’t want to spend time on people that I don’t initially click with. So, for me, …
Don’t let bad hellos be good byes – how to start off a client relationship Read More »
We started 2024 in Sacramento and ended it in Kenya. 2024 was the most interesting year in the 15+ years that we’ve been at this. There were several amazing video projects for large organizations such as the California Department of Public Health and Samsung. With the help of our partners all over the globe, we …
Customer testimonials are one of the most effective marketing tools. It’s social proof and strengthens trust in the brand. They’re also relatively inexpensive to produce – a solid ROI for a company of any size. Considering the simplicity of these videos, there’s the temptation to DIY. But before venturing on this endeavor, it’s important to …
Consider this when making a customer testimonial video. Read More »
In the fast-paced world of video production, especially in Silicon Valley, staying ahead of the curve is critical. At Picturelab, we understand that video production requires efficiency as much as it demands creativity. That’s where AI tools step in, turning once time-consuming tasks into streamlined processes, freeing up our team to focus on crafting outstanding …
Empowering Creativity: How AI Tools Reduce Tedious Tasks in Video Production Read More »
In today’s digital landscape, social media has become a powerful platform for businesses to connect with their target audiences and drive engagement. One of the most effective ways to captivate social media users is through engaging video content with the help of a trusted video production team. Social media videos have the ability to convey …
Types of Social Media Videos for Engaging Content Read More »
Captivating your potential customers and boosting sales requires an effective way to introduce and showcase your product. That’s where product demonstrations come in. In this blog, we’ll explore the power of video production and interactive presentations to create engaging demos that leave a lasting impression on your target audience. Discover the types of product demonstrations …
What is a Product Demonstration? How to Make a Demo to Boost Your Sales Read More »
In the realm of advertising, selecting the right video production services plays a critical role in effectively reaching your target audience and accomplishing your marketing objectives. With a plethora of options available, having a comprehensive understanding of the different types of advertising media is vital for making informed decisions about your advertising strategy. This blog …
It’s hard to believe but we’ve been making explainer videos for over a decade. In that time, we’ve produced dozens of explainers for companies all over the world. This includes some of the most memorable and effective videos ever made in both animated and live action forms. Here are the Top Ten Explainer Videos from …
