We started 2024 in Sacramento and ended it in Kenya.
2024 was the most interesting year in the 15+ years that we’ve been at this. There were several amazing video projects for large organizations such as the California Department of Public Health and Samsung. With the help of our partners all over the globe, we had shoots in Maryland, several cities in California, and Nairobi, Kenya.
We also felt the industry and economy-wide slowdown that affected many businesses. Many of our clients scaled back and there was a clear drop in new project inquiries.
We also continued to both embrace AI and adapt to its effect in our industry. Generative AI is advancing at light speed and is definitely here to stay.
Overall, 2024 felt like a blur – we were pacing with our normal day-to-day, and at the same time, caught up in the whirl of all the changes and new situations.
Here are a few of the more memorable moments from 2024.
Non-profit video productions
Continuing a marketing campaign from 2023, we shot additional footage in Sacramento and wrapped up half a dozen videos for the California Department of Public Health. The campaign included live action recruiting, promotional and branding videos. For the same campaign, we also produced several animated product and tutorial videos.
We also worked on a fundraising project for the University of California, Berkeley, and completed a public announcement video for the City of Sunnyvale.
For a clean energy non-profit, we produced an animated informational video on how battery swapping technology and infrastructure can significantly reduce emissions from motor vehicles.
Testimonial shoots around the world
Working closely with PagerDuty’s Social Impact team and partners all over the globe, we shot customer testimonial videos in Oakland, Annapolis, San Francisco, Los Angeles and Nairobi, Kenya.
There were also several other shoots for companies in Pasadena and several other cities in California.
Aerial Videography
In 2024, we had more shoots with aerial videography than ever before. Our drone work included shots in Pasadena, Sacramento and Silicon Valley.
Embracing Artificial Intelligence
We continued to embrace AI and adapt our services and processes to the opportunities presented by the new technology. We use AI daily in our editing process and our proposals are made much easier with generative AI.
We still prefer to write our own scripts but some copy and marketing materials are enhanced with AI assistance.
There is so much possibility with this amazing new technology and we fully anticipate leveraging more of it in 2025.
In conclusion, 2024 felt like a transitional year – from legacy projects, clients and industries to something new in 2025. We’re extremely excited and looking forward to the opportunities we’ll face in the second half of this decade.
Picturelab continues to be a leader in video production services in the San Francisco Bay Area and the Greater Los Angeles and Orange County areas.
Contact us at info@picturelab.com to learn more about how we can help with your marketing videos and campaigns.