People often ask me, “What’s your most successful video?” And every time, two videos immediately pop into my head—not just because they were wildly successful, but because their success stories have something oddly in common. What Does “Success” Even Mean? For us, a humble video production company, success is simple: Is the client happy? Do …
Category: corporate video production
Advertising Budget Guide: How Much Does a Corporate Video Cost?
With many corporations seeing the effectiveness of video marketing in capturing audiences and the increase in their return on investment, professional video marketing has quickly become the marketing go-to of all corporations. To stay ahead of the competition in an ever-changing media landscape where audiences consume video content at unprecedented rates, brands must leverage video …
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Corporate Advertising Video Vs. Promotional Video: What are the Differences?
The use of corporate video production for business operations has been embraced by almost all companies. But in the face of such a wide range of video options, it can be difficult to determine which is right for your organization. There is often confusion between corporate advertising videos and promotional videos since these two terms …
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6 Essential Factors for Making a Corporate Video Production Successful
When conceptualizing corporate video production, there are multiple styles, designs, angles, and many more elements to consider. These are influenced by the company’s brand and the creative vision of the people involved. Moreover, good videos should speak to different types of audiences, primarily: Neutral audience Hostile audience Uninformed audience With so many elements to consider …
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8 Reasons to Hire Corporate Video Services for Your Business
In 2020, HubSpot reported that 62% of content consumers responded that they closely pay attention to videos, making it the leading content driver of the year! This is one of the main reasons, corporate video production is essential to businesses. As videos speak a thousand words in a shorter amount of time, people are more …
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