Packaging videos together saves time and money. Several live action videos can be shot at the same time to cut shoot days. Separate animated videos can share similar designs and assets, reducing the cost of creative development.
Most creative agencies and video production companies will offer discounts for producing multiple videos at the same time.
So, it makes perfect sense to package several different marketing videos together.
But what videos should be included in the package?
Here are a few options when putting together a video marketing package.
A Hero and Anchor Video shares your brand’s story
An effective way to get your brand out there is through a hero video. Also known as the anchor video, it sets the tone and tells the world what you’re all about.
This video can also be more of an explainer video that provides an overview of your services, but it shouldn’t get too much into the weeds.
Few things to keep in mind when producing a hero/anchor video:
- Keep it short and to the point. Running time of under sixty seconds is ideal.
- Focus on the overall message and not on specific functions and services.
- Set the right tone that conveys your brand’s character.
A Product or Services Video provides specific information for your buyers
Videos in this category include product demos and content that focuses on specific functions. Unlike the hero video, these types of videos will provide specific details about your product or service. If your product has multiple complex features, we recommend a separate video for each of the features.
These videos should be planned in advance since most of it can be shot at the same time as the hero video (for live action videos).
When producing product and service-focused videos, keep in mind:
- Focus on the features and avoid unnecessary things like a long intro or lifestyle footage, etc.
- Don’t use humor unless you can make it really work and natural.
- Keep the video dynamic and at a good pace.
- Production value is important (good camera work, good audio, etc). Avoid YouTube DIY-style videos.
Social Media edits are must-have videos for your marketing package.
These videos are very short (10-15 seconds) and they can often be drawn from your product or hero videos. Ideally, they should be pre-planned as well since some content may be made solely for social media usage including formatting (e.g. 9:16 versions).
Subject-focused expert videos give credibility to your brand and attract viewers.
If your brand, product and social media videos draw audiences to your brand, then subject-focused content keep your audiences engaged. These videos discuss a topic relevant to your industry and share knowledge from subject matter experts. Depending on the subject and your audience, these videos can be animated or talking-head interviews. They don’t have to be high budget, but production value is definitely important.
These videos should:
- Be specific and detailed. Avoid general information that anyone can look up online.
- Be honest. Don’t cheat people. If you promise good content, deliver good content. Don’t click bait and then ask them to pay money for the information.
- Avoid plugging your product too much. It’s okay to mention your brand and products if natural to the conversation, but avoid salesy rhetoric.
Budgets are tight and marketing teams need to get the most bang for the buck. Bundling videos together takes some pre-planning but well worth it when you get several different content assets at the same time.
Contact Picturelab for details about how we can package your marketing videos. We are a full service production company based in Irvine, CA, and Mountain View, CA.