Picturelab has been fortunate enough to work with companies from a wide range of different industries. It’s helped us build a diverse portfolio and kept our work fresh and interesting. We’ve also had a chance to learn about new businesses and organizations, and all the amazing contributions they’re making.
Here are some of the industries we’ve worked with and a favorite video we produced in each.
SaaS
Going back to the early 2010s, we produced dozens of videos for SaaS companies. These include explainers, product demos and even a Super Bowl commercial. Our portfolio of SaaS videos includes animations, live action, and everything in between. We have created concepts that are funny, serious and sometimes even a little wild. One of our favorite SaaS videos is this explainer for Gong:
Cybersecurity
Cybersecurity is serious stuff, but we’ve produced some of the whackiest videos for cybersecurity companies. This includes some urinal humor, literally. In the process of creating these videos, we’ve met with numerous experts and professionals in the field including CISOs, CTOs, et al. Often, the challenge was taking a complex concept and conveying it in a simple 90-second elevator pitch. We’ve produced quite a few engaging cybersecurity videos, but here’s the urinal one:
Fintech
Finance products are often heavy on numbers. So how do you take a product that’s all about numbers and make it visually interesting? That’s been the challenge we faced when developing many of our fintech commercials. We connected these products with people because ultimately, fintech is about how it can help people improve their lives. Here’s a video for eSignal that ultimately became a national commercial airing on CNBC:
Health Tech and Health Care
Health Tech and Care has been one of our favorite industries because it’s about people. In the process of creating these videos, we learned about different people’s lives and situations. We learned about the amazing work that these companies are doing to create new technology and services to improve people’s well-being. Here’s a TV spot from Physera that provides virtual physical therapy:
Government and Non-Profit
Lastly, we’ve produced videos for governments and non-profit organizations. These videos provide public guidance, awareness, and overall helps these groups connect with their communities. We have worked with the Bill and Melinda Gates Foundation, Palo Alto Medical Foundation, the City of Sunnyvale, and the California Department of Public Health. Here’s a promotional video we produced for CDPH:
We’ve had a lot of fun over the years creating interesting videos for different industries and businesses. Let us know how we can help your business and industry.
Picturelab is a creative video production companies – we make awesome videos for awesome businesses. Reach out today at info@picturelab.com.