A product demo is more than just a walk-through or a tutorial. It is a marketing tool just like an explainer, customer testimonial or a commercial. Ultimately, the product demo needs to convince the audience that your product is relatively easy to use, thorough and solves any problems that exist with the tools they’re currently using. It needs to show that what you have is better.
And it needs to do so without completely boring the viewer, or diving into areas that he or she has no interest in. The product tour video is a tour…just like when you visit anything — a gym, tourist attraction, college campus, etc, etc. It needs to show what needs to be shown and avoid anything else.
To this end, you need a video production partner that knows how to make them.
Picturelab, with its sister company, Transvideo Studios, has been producing product demos for over a dozen years. As a full-service video production company, we can help shape your demo from the initial concept to the final polish. Whether it’s animated or live action, using existing assets or creating new ones from scratch, we know how to get it done.
Our Product Demo Process
The entire process is collaborative. We will be an extension of your team, not a siloed vendor. This level of collaboration and communication is needed to produce a demo that is on target and effective.
During the scripting and creative phase, we will help you focus the message, guide you through the process, and shape the narrative so that it flows and is on the mark.
During production, we will work closely with you to ensure consistency.
Even the music, voice over narration, and everything else will be discussed with you in detail. Because everything, no matter how seemingly minute, is your brand and affects the final marketing power of this video.
Picturelab has been a high-end video production partner for over 12 years. Based in the San Francisco Bay Area and Silicon Valley, we work extensively with startups and emerging technologies, as well as large corporations. We know how to work with all types of products, businesses and industries.
To learn more about how Picturelab can help you with your product demos and tours, contact us here or at firstname.lastname@example.org.