GenAI allows brands to create more marketing assets in a much shorter time span. As of now, it’s still more about quantity than quality, but it’s not uncommon to create dozens of content each month even under tighter budgets.
Of course, brands have already been posting ads and content even before AI, but AI has opened new ways to create content at a completely different level.
Clients often ask how we would design a marketing content package leveraging AI.
Here are some ideas.
Social Ads from scratch with GenAI
Traditionally, it takes several hours to create one piece of content for digital purposes. You need to come up with the idea, record it, edit and then post.
GenAI can accelerate the entire process. Coming up with the actual idea is often the biggest challenge, but AI can now brainstorm and even polish a general thought into usable material.
From there, various GenAI models and tools will create, edit and prepare the video for posting.
For educational videos, AI can also do all the research and scripting.
So there’s no reason not to include Social Ads in a GenAI marketing package.
Here at Picturelab, we typically offer packages that include 5, 10 and 20 GenAI videos per month.
Improving existing videos with GenAI
Despite the power of AI, we still do a considerable amount of traditional video creation. This includes testimonials, interviews and demos. Some of these videos, like the testimonial, can be done with AI, but we don’t for reasons you can read about here.
So once we use the footage to achieve their original objective, we leverage AI to create additional marketing content.
This may include adding VFX or additional content to the video. For example, we would take a soundbite from an interview, add some interesting facts or visuals, and post them on social media as a short ad.
We also take footage or assets that clients already have and repurpose them as new content with GenAI assistance.
This is all part of a packaging strategy to optimize content and get the most bang from a marketing budget.
Hero Videos with GenAI
We almost always include a main hero video in our marketing packages. Depending on the budget, this hero video can be made in the traditional way with lights, camera and real actors, and then augmented with GenAI. For example, some scenes that would take time during the shoot day can simply be generated now. Visual effects and backgrounds can be generated as well.
If the budget is tighter, then the entire video can be GenAI. Keep in mind, AI is still a developing technology so you don’t always get what you want, but if you’re tolerant and willing to be flexible on the final product, then GenAI can definitely be the solution.
Either way, a hero video should be included in any marketing video package – it defines your brand and sets the tone for the rest of your video marketing strategy.
AI has definitely democratized video marketing. It still requires some time and skill to elevate the content, but we can definitely create content at a higher scale.
Picturelab can help with your marketing packages. Reach out to learn more at info@picturelab.com.