Your product is the star, sun and moon, and a marketing video needs to make it shine. Whether it’s digital or physical, your product is amazing and every shot, frame and creative choice of the video should bring it to life. A product video is its own genre. The fundamentals of good storytelling still apply, …
Category: product video
Video marketing strategy for a complex product
Back in the late 2000s, the video strategy for a product was fairly simple. Whether the product was physical or digital, we’d produce a 90-second explainer video that introduced it to the world and provided an overview of what it did. That was pretty much it. These days, a simple explainer is not enough, especially …
What to consider when planning a product launch video
If you need a video to help launch your product, here are some tips from pros who have produced videos for Google, Ducati, Kiehl’s, Facebook, Intuit, Samsung, and others. What exactly is a Product Launch Video? The product launch video introduces your product to the world. It should be short (30-60 seconds), and get right …
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How to make your product demos come alive
Forty plus years ago, capturing anything on your computer screen was very difficult. Our sister company, Transvideo Studios, was one of the first agencies in Silicon Valley to offer that service to companies like Sun Microsystems who needed to demo their software products. Of course, these days capturing anything on your screen or mobile device …
Crafting Compelling Product Videos: A Guide to Effective Product Video Production
In today’s fast-paced digital world, creating compelling product videos is paramount to capturing your audience’s attention and turning casual viewers into loyal customers. A well-crafted product video doesn’t just showcase your product; it tells a story, creates an emotional connection, and clearly communicates the value your product offers. Let’s delve into the art of effective …
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