In 2025, we saw an increase in personal story-telling. Our clients focused on connecting with their audiences through direct appeal and testimony.
As in previous years, customer testimonials were a significant part of our productions. We traveled all over the world to film them: Kenya, Guatemala, Amsterdam, Los Angeles and San Francisco. We met with organizations that are literally saving lives through the production and distribution of water-purifiers. There were also startups creating technologies that are innovating their industries.
We also got creative with several animation projects and a live-action commercial featuring an innovative way to monitor women’s health.
Here are a few of our favorite videos from 2025.
PagerDuty Testimonial featuring Ecofiltro
Most of us take water for granted, but communities in many parts of the world do not have access to clean water. Ecofiltro, with the help from their partners including PagerDuty, produce filters that provide clean water to rural communities. Our extended team shot this video in Guatemala. We love making customer testimonials, but doing so for a great cause is a much-added bonus.
JanoLife Live Action and Animated videos for Petal
We produced a pair of videos promoting a company that is impacting the way women monitor their health. JanoLife’s Petal is a discreet device that slips under the bra, which actively tracks the health of the wearer. We created two videos for them: one live action and one animated.
FST Promotional Video
A perk of producing commercials is that we get to learn about businesses that we would not otherwise know about. FST is a producer and innovator of sealing products. It’s not something we think about every day, but without it, our lives would be drastically different. We shot this video over two days at their headquarters in Santa Ana, CA. We interviewed several people, took a ton of b-roll, and also shot high-quality drone shots.
PagerDuty SRE Agent
One of several animated videos we produced in 2025, it featured a simple way to showcase a new product. We incorporated 2D animation and some interesting effects to make the video come alive.
Overall, 2025 was a fun year. We focused on personal story-telling and engagement, which is always a welcome thing.
To learn about how Picturelab can help you connect with your audience through video, contact us at info@picturelab.com.
We were born in Mountain View, CA, expanded to Irvine, CA, and serve clients all over the San Francisco and Los Angeles areas, and all over the world.