Madison Logic

The sales process is too slow. From target acquisition to close, it’s a long journey that takes weeks and months, maybe years. How can we accelerate that process? How can we go from top funnel to inking that deal in a much shorter period of time?

Madison Logic has the answer.

And they asked us to create an explainer video to show how they do it.

This was a fun one for us. Our client asked us to find a way to tell their story in both a very straightforward narrative but also using images to metaphorically convey the acceleration.

When it was all said and done, we leveraged isometric views, iconography, character animation and a train to deliver the message – all in one video!

We also incorporated animated and stylized product dashboards and user interface designs.

The end result is a clean, engaging and fun animated explainer that is memorable and effective.

From concept to finish, our team here at Picturelab knows how to tell your story. Contact us at to learn more about how we can help with your explainer videos and other marketing needs.

Let's make something incredible.

Creative video production for every stage of your product, brand, and journey.

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