In 2025, we saw an increase in personal story-telling. Our clients focused on connecting with their audiences through direct appeal and testimony. As in previous years, customer testimonials were a significant part of our productions. We traveled all over the world to film them: Kenya, Guatemala, Amsterdam, Los Angeles and San Francisco. We met with …
Category: PictureLabAlex
Top Customer Testimonial Videos of 2025
Customer testimonial videos continue to be a significant part of our operations here at Picturelab. In 2025, we nerded-out on several high-tech case studies and felt the power of social impact programs around the world. We learned about new businesses, technologies, and organizations – all promoting change and improving lives. Our team and partners shot …
Best Way to Use AI for Marketing Videos
Generative AI has made skeptics of us all. We question everything we see online. Too funny? Too amazing? Too anything…? Must be AI. At times we feel like Holden Caulfield, “surrounded by phonies.” But like Holden, it’s impossible to run away from it all. And if you are a marketing person, it’s actually a beast …
Is Generative AI ready for Prime Time?
For the past year we’ve been working extensively with both Google VEO and OpenAI Sora (with an emphasis on Sora 2 Pro the last couple of months). We wanted to see how confidently we can tell our clients that some concepts can be achieved completely with AI. A year ago, the answer would have been …
Pre-Recorded Corporate Online Event Videos – How to make them successful
Your company has scheduled a pre-recorded online event and you’re the person they task to get it all done. That means wrangling executives’ schedules, finding locations, writing scripts, preparing presentation decks, and most of all, making sure all the videos are produced and ready to stream. And you have 3 weeks to do it. You …
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How much does an AI video cost?
AI has definitely democratized video production, but how significant is the impact, especially to budgets? Let’s compare Generative AI to traditional video production costs for live-action commercials. AI Video Budget Breakdown There are obviously variables to any creative production, but to simplify, here are a few numbers (rounded up): Google AI Ultra, which includes VEO …
Is AI the future of Customer Testimonial Videos?
You no longer need James Austin Johnson doing Donald Trump. These days, there’s an impersonation every time we open social media – not by people, but by artificial intelligence. From politicians to celebrities to company CEOs, there’s an AI spoof made every second, it seems. And why not? It only takes a picture and a …
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Video projects that shouldn’t be done with AI
Generative AI can turn a six-figure budget into a thousand bucks. As discussed in a previous post, AI has already changed the video production industry and will continue to elicit gasps for years to come. But as of now, there are still some things that AI shouldn’t replace. Of course, considering the AI hyperdrive, this …
Generative AI Video Tools: Google VEO 3 vs Adobe Firefly
For our most recent GenAI commercial, we leveraged a combination of various tools including Google VEO 3, Adobe Firefly, Adobe Express and Adobe Premiere. We used Google VEO 3 for most of our AI footage generations and Adobe Firefly for a supplementary scene. Though VEO 3 footage can be edited directly with Google Flow, we …
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Generative AI Videos – How to make them work
Generative AI is amazing, but it’s not perfect…yet. When producing our first AI-generated commercial, we realized that old-school human effort is still required. To create four clips that we ended up using, we had to generate ten. And even those four were not perfect so we had to get creative in adjusting them to make …