AI has definitely democratized video production, but how significant is the impact, especially to budgets? Let’s compare Generative AI to traditional video production costs for live-action commercials. AI Video Budget Breakdown There are obviously variables to any creative production, but to simplify, here are a few numbers (rounded up): Google AI Ultra, which includes VEO …
Category: PictureLabAlex
Is AI the future of Customer Testimonial Videos?
You no longer need James Austin Johnson doing Donald Trump. These days, there’s an impersonation every time we open social media – not by people, but by artificial intelligence. From politicians to celebrities to company CEOs, there’s an AI spoof made every second, it seems. And why not? It only takes a picture and a …
Is AI the future of Customer Testimonial Videos? Read More »
Video projects that shouldn’t be done with AI
Generative AI can turn a six-figure budget into a thousand bucks. As discussed in a previous post, AI has already changed the video production industry and will continue to elicit gasps for years to come. But as of now, there are still some things that AI shouldn’t replace. Of course, considering the AI hyperdrive, this …
Generative AI Video Tools: Google VEO 3 vs Adobe Firefly
For our most recent GenAI commercial, we leveraged a combination of various tools including Google VEO 3, Adobe Firefly, Adobe Express and Adobe Premiere. We used Google VEO 3 for most of our AI footage generations and Adobe Firefly for a supplementary scene. Though VEO 3 footage can be edited directly with Google Flow, we …
Generative AI Video Tools: Google VEO 3 vs Adobe Firefly Read More »
Generative AI Videos – How to make them work
Generative AI is amazing, but it’s not perfect…yet. When producing our first AI-generated commercial, we realized that old-school human effort is still required. To create four clips that we ended up using, we had to generate ten. And even those four were not perfect so we had to get creative in adjusting them to make …
Our first Generative-AI Commercial – what we learned
We recently delivered our first AI-generated commercial. Below are a few takeaways from that experience. But first, here’s the spot we made for Primo’s Donuts: Tools used: Google VEO 3, Adobe Firefly, Adobe Express, and Adobe Premiere Pro. Generative AI Video Takeaways Generative AI Video Budgets vs Traditional Video Production Budgets Obviously, money is the …
Our first Generative-AI Commercial – what we learned Read More »
Explainer Videos are Explainer Movies
Companies still need explainer videos. The way in which companies make explainers may have changed (with the rise of AI and other technologies), but as long as companies have a product or service to sell, they need a way to showcase it to the world. And an explainer is still a great way to do …
Location Scouting for Video Productions: What to Consider
Scouting locations is like house hunting. There’s the thrill of opening the door not knowing what to expect. Occasionally we are wowed or utterly underwhelmed. Usually, it’s more or less within range of what we expected given the budget. Of course, scouting for a creative video production like an explainer video or something even more …
Location Scouting for Video Productions: What to Consider Read More »
Favorite Videos: 2020-2025
Now that we’re halfway through the stormy ‘20s, let’s take a look at some of our favorite video projects of the decade so far. Gong Super Bowl Commercial (2021) We of course have to start with the big video from the big game. Coming out of the pandemic, producing this was no easy task, but …
Video Production Spotlight: Irvine, California
As part of our on-going series on location video shoots, we look at beautiful Irvine, California. Everyone of course knows about Los Angeles and all of the various amenities and infrastructure available to video and film producers, but just about an hour south is a city that offers great opportunities for video production. Irvine used …