Educational content are effective tools for any marketing campaign. That’s not to say it should be the only thing. Eye-catching explainers or commercials are still important in grabbing audience attention, but educational content, especially videos, work to further engage with that audience and keep them coming back for more. In the past fifteen years, we …
How to Produce Engaging Educational Videos for your Brand Read More »
Nothing beats L.A. (and OC). Especially when it comes to shooting videos, there’s no better weather and no lack of interesting places. All the infrastructure and support systems to shoot any type of video is here. Picturelab was born and grew in the San Francisco Bay Area – to be specific, Mountain View in the …
Shooting Marketing and Corporate Videos in Los Angeles and Orange County Read More »
Videos aren’t swag. Your marketing team can’t just send in a design and in a few days get your branded video in the mail. Unfortunately, with the advancements in AI and other tech, it’s starting to feel that way more or more, but there is still that creative and collaborative element that makes marketing videos …
The Art of Collaboration: Relationship Between Marketing and Video Production Companies Read More »
Decks are easy to make but it’s something else to make them pop. These days, you can easily design a deck on a variety of different platforms such as Google, Canva, Adobe, etc. If you don’t have time or don’t have a pinch of creativity in your soul, you can download a template from just …
Integrating Video to your Pitch and Presentation Decks Read More »
Design has always been at the heart of what we do here at Picturelab. We understand that animation is only as good as the design and so we take pride in the meticulous attention we put into designing a project. In fact, before we dove deep into video production, we were more of a design …
When we ask clients what they would like to see in their “About” video, we usually hear something like this: “We’ll just have some of our people talking about us and then some b-roll.” That more or less sums up most of the About videos out there, and it’s not a wrong formula. In fact, …
I don’t like admitting it, but I’m quite picky when it comes to investing my time on people. Especially now that I’m a dad of two young boys, running a business, and volunteering in several different organizations, I really don’t want to spend time on people that I don’t initially click with. So, for me, …
Don’t let bad hellos be good byes – how to start off a client relationship Read More »
Importance of the Branding Video Branding is an intense emotional experience. Just the sound of a name or a glimpse of a logo could inspire a multitude of different emotions. When we see the golden arches of McDonald’s, we feel something. Maybe in some cases, it’s disgust (burgers that never get moldy), but for me …
We started 2024 in Sacramento and ended it in Kenya. 2024 was the most interesting year in the 15+ years that we’ve been at this. There were several amazing video projects for large organizations such as the California Department of Public Health and Samsung. With the help of our partners all over the globe, we …
Customer testimonials are one of the most effective marketing tools. It’s social proof and strengthens trust in the brand. They’re also relatively inexpensive to produce – a solid ROI for a company of any size. Considering the simplicity of these videos, there’s the temptation to DIY. But before venturing on this endeavor, it’s important to …
Consider this when making a customer testimonial video. Read More »
