In the fall of 2017, Sift Science came to us with their Trust campaign, which is all about changing the way businesses see the software security space. They wanted to create a video that made security a positive force in the corporate world. We set out to display the trust in security while staying away from a dark ominous tone many security stories take on. We came up with a character that trusts the world around him. He’s a guy who simply misses his taxi and realizes he doesn’t need it because the world he lives in is built on trust.
Shot in the iconic Pershing Square in Los Angeles, Picturelab worked closely with Sift Science to craft a high-spirited spot with energy, positivity, and some slammin’ moves.